The Blog

Plain-English guides for local business growth.

What we have learned running websites, Google Ads, SEO, and review systems for plumbers, dentists, lawyers, contractors, and a few hundred other local businesses.

Featured · Local SEO April 12, 2026 6 min read

The 5-Minute Google Business Profile Audit Every Local Business Should Run This Month

Most local businesses leave half their Google traffic on the table because of small, fixable issues on their Business Profile. Here is the exact checklist we use on every audit.

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Web Design

Why Local Service Websites Lose Customers in the First 7 Seconds (and How to Fix It)

You have less than 7 seconds to convince a visitor your business is the right choice. Most local websites fail in the first 2. Here are the specific mistakes that kill conversions.

March 28, 2026 7 min read

Google Ads

Google Ads vs. Facebook Ads for Local Service Businesses: Which Actually Books More Jobs?

Google for intent. Facebook for awareness. Sounds clean — but the real answer for most local service businesses is more complicated, and the wrong choice can burn through your budget in two weeks.

March 15, 2026 8 min read

Reviews

The Hidden Cost of Ignoring Your Google Reviews (and a 3-Step Plan to Fix It)

A 4.2-star average instead of 4.7 sounds like nothing. In practice, it can cost a local service business 30-40% of its monthly leads. Here is what to do about it.

February 22, 2026 5 min read

Local SEO

Local SEO in 2026: 7 Things Google Cares About That Most Agencies Are Not Doing

Local search ranking has shifted noticeably in the last 18 months. The agencies still selling "we will get you backlinks" are out of date. Here is what actually moves the needle now.

January 30, 2026 9 min read

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