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Dental Practice · 90 days

Nair Dental Studio

Austin, TX

68 new patients in the first 90 days for a 2-chair dental practice

New patients booked
68
in 90 days
Google reviews
11 → 84
+73 reviews
Average rating
4.3 → 4.9
+0.6 stars
Cost per new patient (ads)
$47
industry avg ~$150
The Situation

Where they started

Dr. Priya Nair had taken over the practice from a retiring dentist 18 months earlier. The website she inherited still listed the previous owner. The Google profile had 11 reviews, the most recent from 2022. Insurance changes meant her existing patient base was shrinking, and word-of-mouth was not bringing in enough new patients to replace them. She had budget for marketing but no idea where to start.

The Work

What we built and ran

  • 1
    Rebuilt the website from scratch on a fast, mobile-first platform with online booking integrated into the hero
  • 2
    Cleaned up the Google Business Profile: new photos of the studio, completed all services and categories, posted weekly updates
  • 3
    Set up an automated review-request SMS that fired 24 hours after every appointment
  • 4
    Launched targeted Google Ads for high-intent searches ("Invisalign Austin", "teeth whitening near me", "emergency dentist 78759")
  • 5
    Created a simple "new patient special" landing page connected to the ads campaign
Timeline

How it unfolded

Week 1
Strategy call, brand audit, photography session at the studio
Week 2
New website live, Google Business Profile fully optimized
Week 3
Google Ads campaign live, review-request automation deployed
Week 4-6
First wave of new bookings; review count grows from 11 to 38
Week 7-12
Hygiene schedule fully booked 6 weeks out, ad spend optimized down

"I was skeptical at first, but the results speak for themselves. Our website looks like a Fortune 500 company's now, and the follow-up emails book consultations even when I'm chairside with patients."

PN
Priya Nair
Owner, Nair Dental Studio

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